What is social media marketing?
Social media marketing involves creating content to promote your business or products via a social media platform, such as Facebook, Instagram, Twitter or LinkedIn. Social media marketing has become an extremely popular way for businesses to connect with their audiences because each platform reports millions – or even billions – of daily users.
Social media marketing glossary of terms
Social media marketing is a unique category with specific terms. Here’s a rundown of the social media marketing terms you’ll need to know.
Content. Content is anything you post, create or share on a social media site. Create content yourself or share content from another user or platform.
Engagement. Engagement is a general term for how many people like, share, or comment on your content. Engaging your audience on social media is your number one social media marketing goal.
Follower count. Your follower count refers to how many people follow your account on any given social media site.
Click-through rate. The click-through rate (CTR) is a ratio that shows how many people have seen and clicked a link to your content, whether through an ad or another social media post. CTR is calculated by dividing the number of times your ad is shown by the number of clicks it receives.
Platform. “Social media platform” is another term for “social media site.” Facebook and Twitter are two examples of social media platforms.
Share. A share is when someone views your content and posts it to their profile or account, increasing the number of potential views for your content.
Traffic. Traffic is how many people access your site via your social media channels. For example, someone who clicks on a Facebook post you shared and is redirected to your website would be considered digital traffic.
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